TRADE SHOW/EVENT SALES LEAD GENERATION
Turn trade show appearances into a productive lead channel
It used to be that you bought space at a trade shows to collect business cards in a fishbowl. Today, effective trade show exhibitors know that shows are about building relationships and letting your prospects get to know your company and your products. Mercury Leads and our specialist partners can help you generate high quality sales leads through trade shows by:
- Understanding the mission of the show and the demographics/business roles of the sales prospects that will be attending
- Determining which products or services you will highlight and whom should attend from your company
- Setting a preshow communication strategy and timeline that brings your most important sales prospects to your exhibit
- Driving show appointments from both the attendee list and your in-house prospect list
- Showcasing your most important products and services
- Procuring giveaways that are memorable and resonate with your sales lead prospects
- Developing questionnaires that serve to qualify sales leads onsite
- Conducting onsite promotion that drives foot traffic
- Designing off-site events like seminars or social events or networking function that bring your most valuable sales lead prospects together
- Building post-show communication strategies and tactics that further qualify your sales leads and deliver relevant information, driving your sales lead generation process
With Mercury Leads' preshow planning, a key goal of meaningful dialog with sales prospects at the show can be achieved. Our post-show marketing brings prospects through the sales funnel toward sales-ready leads, making trade show marketing one of the most powerful weapons in the sales lead generation arsenal.
Contact Mercury Leads, the sales lead generation company, Now.
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