Testing, Measurement Maximizes Lead Generation ROI

TESTING AND MEASUREMENT

Accurately test and measure results for continuous program improvement

A continuous process of testing and measurement is the key to increasing the effectiveness of every sales lead generation campaign.

Mercury Leads formulates sophisticated, statistically valid testing strategies for key elements that can influence marketing campaign performance - lists, offers, creative design, messaging, timing, frequency, keywords, landing pages, and teleprospecting scripts, among others.

As experienced direct marketers, we understand the critical nature of test readability, and implement tests that provide discreet and actionable results for a single element of a campaign, or a matrix of element tests within a campaign.

• Track sales leads from generation to close
• Match back sales against sales leads
• Uncover the key metrics of cost-per-lead, conversion rate, cost-per-sale, and Return on Investment (ROI) by test and by campaign

Based on the resulting metrics, Mercury Leads may recommend redistributions of your lead generation program budgets to maximize ROI and to continue improvement through developing and executing new tests.

Mercury Leads excels in the Execution of various marketing tactics.