PROFILING
Boost lead generation program results with solid customer profiling
Our Customer Profile Analysis uncovers common attributes of your best customers, which leads to a Best Prospect Profile. This profile guides our choice of lists in direct mail marketing and telemarketing, provides insight to keywords for internet marketing and search engine marketing (SEO) tactics, and aids in the selection of sales lead generation media channels and messaging strategies.
This Best Prospect Profile is developed by:
- Analysis of your current customer list, including sales revenue, products or services purchased, frequency of purchase, ROI, and other key metrics
- Appending external data to your customers such as number of employees, company revenue, industry or SIC code, number of locations, and other targetable company attributes
- Statistical modeling of the attributes or combination of attributes that reflect the type of company that represent your best customers
Through the use of predictive models, Mercury Leads identifies the prospects that are most like your best customers, creating your custom Best Prospect Profile.
In combination with Benchmarking and with the knowledge of how your customers buy, this profile helps guide lead generation Channel Planning.
Contact Mercury Leads, the sales lead generation company, Now.
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