Portfolio Lead Generation Marketing

Fully Integrated Teleprospecting - The Shortest Path to New Business

In a direct selling example, Mercury is selling school curriculum via an integrated outbound call program supported by targeted website content and email nurturing. The prospects are hard to reach Superintendents, Principals and Director's of Curriculum. After less than 4 months of calling Mercury Leads has created pending sales of $810,000 for this software-driven curriculum and closed $100,000 in the initial stages of the campaign.

http://www.aplusclassroom.com/classroom/
http://www.apluslearninglink.com/student-assessment.html

In a current campaign for a support services provider and Oracle competitor selling a $50,000 service Mercury has increased "A" level opportunities by 312% and "B" level opportunities by 68% resulting in over $300,000 in sales and $1 Million in pipeline opportunities in just over 5 months.

http://www.spinnakermgmt.com/support

In a recent teleprospecting campaign for a Health Care technology company with a $500,000 product and lifetime revenue of $1.5m, Mercury has developed 22 leads on 750 outbound attempts. Another proposal has been delivered and a second prospect has entered into an NDA for more information and subsequent cultivation. This campaign represented the highest ROI in company history.

http://www.accretivehealth.com

Actionable Landing Pages

Mercury created actionable landing page content for this national collection agency that converts clicks into customers. This simple design and call-to-action has driven a 60% increase in website conversions.

http://nationalrecoverysystems.com/receivables-debt-collection-agency.asp

This landing page uses the greatest motivator of all to increase conversions - the fear of failure. Used in conjunction with a coordinated teleprospecting effort this campaign generated 26 A & B level leads, 11 additional leads for cultivation and an immediate RFP for our clients $250,000 ERP service application.

http://www.ii2p.com/mercury/help-desk-end-user-process-improvement.php

Mercury Leads was retained to work with executive management of this niche greeting card company. The result of our effort was a complete redesign of the company's corporate website including the addition of new print on demand products and a website skinning capability enabling the company to generate market segment specific websites in addition to co-branding the website with other strategic partners.

http://www.leanintree.com/
http://catsanddogs.leanintree.com/

Mercury worked with Linko to develop this search engine optimized user friendly website. The use of crisp graphics and warm colors helped to position this company as a leader in their software niche. More importantly the website uses eye catching conversion beacons that drive the prospect to their area of interest in less than 3 clicks.

http://www.linkodatasystems.com/

Search Engine Optimization - Your Prospects Can't Buy From You If they Can't Find You

Download our SEO / SEM / PPC
Qualifications and Processes
document now.

Through extensive keyword and market research Mercury helped our client develop this natural product extension. The website enjoys over 1,000 clicks to the site per day and 2-5 sales of these high end faux fireplaces. Their traffic is entirely driven by a focused search engine optimization and integrated website promotion and Internet marketing effort.

http://www.aafireplacedesigns.com/

Mercury Leads was retained to re-brand and optimize this regional steel companies website early in 2009 with a subsequent launch in May. The published website has over 80 pages of fully W3C compliant search engine optimized pages. the result is over 3,500 unique visitors and 12,000 page views per month. Direct inquiries to inside sales have increased 300%.

http://www.peterson-co.com/

Dynamic Card Solutions sells instant-issue debit and credit card printing technology. Mercury completed a complete modernization of the company’s website including deployment of an SEO friendly Content Management System (CMS), a flash media home page that presents a targeted value proposition, and web content designed to convert banking and credit union buyers. Mercury also created an engaging video for use at trade shows. Now that the site is complete and fully optimized for organic search, Mercury is marketing the website both domestically and internationally. Mercury Leads Internet marketing has resulted in 129 #1 search engine rankings for their top keywords in addition to ranking above manufacturers products that they represent.

http://www.instantissuance.com

Paid Campaigns Moving Products & Services

Using Search Engine Optimization and pay-per-click advertising campaigns Mercury is generating a 10+% conversion rate to appointment for our client in addition to 10-20 leads per day and closing sales at a rate of 2-5 per day for this client.

http://www.aadecorativeconcrete.com

Internet Marketing or Fish Where the Fish Are!

Mercury is a company that practices what we preach. Our recommendations to clients many time come from successful deployment of Internet Marketing tactics that have worked for our own website. Mercury markets in general and targeted directories, produces content that gets distributed across a wide footprint, creates web 2.0 blogs, and social marketing communications all designed to drive an action and subsequent conversion. In addition to the client examples on this portfolio page Mercury is on the top of Internet rankings for some very targeted and expensive keywords. Just click on this page and scroll to the bottom to see the result of this effort in action:

http://mercuryleads.com/search-engine-optimization-internet-marketing-seo.asp

Affiliate Marketing - 1+1=Hundreds

Mercury is the interactive agency of record for Leanin' Tree, a successful niche greeting card company. Mercury Leads is generating more than 6 figures for Leanin' Tree annually for this national greeting card publisher - and growing. Our affiliate marketing service recruits and manages over 1300 internet marketers who selling Leanin' Tree products on a commisison basis. Affiliate-generated sales through this channel have grown substantially and represent a major new revenue producer for Leanin’ Tree.

http://www.leanintree.com/Affiliate-Program.html

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Real leads, real results, real revenue. Read what our customers say about us. Contact Mercury Leads, the sales lead generation company, now.

Information You Can Use

SALES LEAD GEN: WHAT'S WORKING

Learn the proven sales lead generation formulas that are working for successful sales companies today.

TELEMARKETING/TELEPROSPECTING

Engage C-Level Executive decision makers with ongoing lead-nurturing until they become a qualified sales opportunity.

ADVERTISING/MARKETING BIBLE

Today's killer advertising, marketing strategies like split-testing were created here. Download the master's breakthrough marketing book now.

SEO/INTERNET MARKETING

Contact Mercury Leads now to fill your sales leads pipeline. SEO/Internet Marketing Experts!

LANDING PAGE QUICK REFERENCE

Maximize ROI with a Killer Landing Page and convert visitors into paying customers.

“Paul is very knowledgeable in the field of Direct Marketing. His business and personal ethics are of the highest standards, and beyond reproach. I recommend Paul to anyone searching for a marketer and associate of high integrity.”
Gerry Amber, CEO, The Mail Room, Inc.

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Portfolio Lead Generation Marketing