ONLINE PUBLISHING
Applying proven strategies and techniques to the new media
In order to most effectively help your sales lead generation process, your content needs to reach your best prospects in the online publishing environment where they likely looking for industry information about the products and services your company offers.
Mercury Leads helps you decide in which format to publish your content, how to promote it, and where it should be published.
- Webinars - Now one of the hottest methods of presenting your content and information, webinars look easier to put together than they are. We'll help you design the content, generate attendance for your webinar, create registration forms, and archive your webinar for future viewing
- Blogs - Blogs, or weblogs, are journal-like pieces of content that are regularly posted to the web for others to view instantly. Besides being search engine- friendly and therefore helping your rankings, blogs provide avenues to talk about new industry developments, case studies or present viewpoints on industry issues. By demonstrating your expertise on a regular basis, you build confidence in your readers and add credibility to your reputation - and will attract business sales leads that you might not have otherwise found
- Podcasts - Podcasting as a vehicle to deliver your valuable content to prospects and customers is becoming more popular due to the download capability of portable audio players. We can help you evaluate which of your current content is appropriate for podcasting, then determine who among your audience are likely to download and listen (consultant influencers, for example) and then design and promote your podcasts. It's all a part of demonstrating your industry expertise and building trust in your solutions
- Really Simple Syndication (RSS) - Savvy business internet users subscribe to RSS services to receive updates of fresh web content by specific areas of interest. By offering RSS feeds of your content, you can stay in direct contact with your prospects and customers on their terms
- Internet Publications - Publishing your industry articles in industry trade journals is a sure way to gain recognition among your target audience. Often readers link directly to your website from an article or blog posting that you've made that has interested them, bringing the prospect into the sales lead generation process
Online Publishing is becoming more and more important to business to business marketers to reach their target audience.
Together with Public Relations (PR), they form a powerful trust-building relationship in the sales lead generation game.
Contact Mercury Leads, the sales lead generation company, Now.
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“Paul
is very knowledgeable in the field of Direct Marketing.
His business and personal ethics are of the highest
standards, and beyond reproach. I recommend Paul to
anyone searching for a marketer and associate of high
integrity.”
Gerry Amber, CEO, The
Mail Room, Inc. |
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