Lead Generation Strategies: No Longer A One-Hit Wonder!

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

In most cases the answer is yes.  Look at these statistics and I think you’ll agree that not only has mobile marketing  for B2B lead generation and sales has arrived.  In fact, other than telemarketing, it will become the dominant form of 1:1 communications in the next decade: 44% of all mobile users checked their mobile [...]

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.