Lead Generation Strategies: No Longer A One-Hit Wonder!

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

This article on SEO best-practices for B2B marketers is appearing in B2B Magazine and authored by Jon VanZile a freelance journalist for B2B Magazine interviewing Paul Plvan President of Mercury Leads, Inc. an fully integrated B2B agency.  We thought you’d like a preview: Q – B2B Magazine: With regards to SEO, briefly why would a [...]

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

Tweet this!!  Twitter is a medium best suited for personal use. Despite this, businesses have jumped on the social media marketing tool and are trying to find ways to make use of it for B2B sales and sales lead generation purposes.  Why are they doing this? Because Twitter is popular, and it’s use is misunderstood by [...]

By simply changing the way you communicate with your prospects you can establish trust that will turn into long lasting business relationships. Various direct marketing and sales lead generation tactics will reshape the way your prospects view your company.

In sales lead generation, specifically internet marketing, it is crucial that you run marketing tests to achieve optimal results. In this post we will discuss the six major parts to a successful marketing test.

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.

Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.

In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…