Lead Generation Strategies: No Longer A One-Hit Wonder!

This article on SEO best-practices for B2B marketers is appearing in B2B Magazine and authored by Jon VanZile a freelance journalist for B2B Magazine interviewing Paul Plvan President of Mercury Leads, Inc. an fully integrated B2B agency.  We thought you’d like a preview: Q – B2B Magazine: With regards to SEO, briefly why would a [...]

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

By simply changing the way you communicate with your prospects you can establish trust that will turn into long lasting business relationships. Various direct marketing and sales lead generation tactics will reshape the way your prospects view your company.

Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.

In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…