“Men of few words are the best men.” Those words are as true today as they were when Shakespeare wrote them. This less is more approach also applies to search engine strategies. The old methodology of keyword seo stuffing simply doesn’t work with today’s search engines, however less isn’t necessarily better either; as an internet marketer you need to develop cohesive and relevant keyword marketing strategies that work with today’s ever changing search algorithms.

As internet marketing strategy professionals we are constantly bombarded with various keyword marketing strategies. In this post I have decided to focus on 15 keyword seo strategies that will get results if employed properly.

1.    Remember Last Minute Keywords – Keywords that focus on timing such as such as next day delivery or last minute valentines day flowers are often underutilized and have low competition. Of course you need to be able to change content readily to accomplish this type of traffic generation
2.    Focus on Brand Specific Keyword Optimization – Depending on your product, using brand-specific keywords might be a more viable option to receive qualified traffic even if you’re using your competitors brand, ride along traffic is not spoken about much but often practiced.
3.    Attract Qualified Customers – If you are in a specialized vertical industry such as organic foods; make sure not to entirely focus your internet marketing strategy on generalized food products. The same thing would apply if your company is a consulting firm specializing in remote IT Support. Focus your keyword optimization strategy on remote IT or SaaS delivery type keywords more so than IT keywords.
4.    Use Keywords in the Anchor Text Links – Keywords in backlinks are more relevant than the meta tag because the link will generally point to a highly significant page.
5.    Create a Keyword SEO List Before Writing – It is far easier to research and write keywords into the copy than to write the copy and try to fit in the keywords. Keyword marketing shouldn’t be a challenge!
6.    Spread Your Keywords Around – Take the time to put high ranking keywords into your page titles, URL’s, logos/pictures, anchor text links and value propositions.
7.    Use Bold, Italics and Underline During Keyword Optimization – The use of bold, italics and to a lesser extent underline can increase the importance of your keywords. Search engines see bold and italic words as being more important and relevant to the copy.
8.    Take Advantage of Singular and Plural Words – Typically the singular use of a word will have more searches per month than the plural of a word. However, numerous internet marketing strategy studies have shown that more than 5 times the number of buyers actually use the plural vs. the singular case. Those doing research typically use the singular use of a word. It is good idea to have both uses of a keyword in your web pages.
9.    Boost Pages With Internal Links – If a certain webpage in your website needs a boost simply link it using internal links. Relevant, keyword rich internal links can boost organic rankings for that page over time.
10.    Get a Second Listing on Google – For many low ranking keywords you can get a second Google listing indented below the first. Typically, all you need to do is write an article or FAQ page then link it to the main page.
11.    Sprinkle Long Tail Question Keywords Into Your Content – Many people ask questions in search engines. Simply add a few who, what, where, when, why or how questions pertaining to your products. For example how long does aspirin last would be a unique keyword if you manufactured aspirin or wrote a blog about the positive affects of aspirin.
12.    List Your Part or Model Number – Technical buyers as well as average consumers will look for a specific model or product. If the model number has hyphens or periods write it multiple ways i.e. 73-AE90 could also be written 73AE90.
13.    Keep Up With Trends – Sites like Yahoo Buzz, Google Trends, eBay Pulse and Trendwatching.com will actually allow you to see what keyword marketing trends are popular right now. Google News also allows you to subscribe to a news feed based upon keywords you choose.
14.    Check Out The Competition – Take a look at the number one ranked competitor on Google and what keyword marketing strategy they are using. To view a websites keyword seo strategy simply go to VIEW in the main toolbar in internet explorer, then select SOURCE. It will bring up the source code of the competitor. Look for the term META KEYWORDS for the list of keywords the site is using.
15.    Use Keyword SEO Tools – There are many keyword tools out there; Wordtracker and Google Keywords are two of the top keyword seo tools. You can also buy various software packages that list data on keywords.

There are thousands of different keyword optimization strategies out there but with some diligence and implementation, each of these recommendations can help you gain traction with your search engine marketing. The industry changes almost daily; an internet marketing strategy that worked a year ago might not work today because search engines are constantly changing their algorithms. If you are truly serious about keyword optimization and ultimately growing a business, take the time to learn the little nuances and never stop reading what’s new.

Good Selling,

Paul J. Plvan
Mercury Leads, Inc.

15 Keyword Marketing Strategies That Get Results is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!