Lead Generation Strategies: No Longer A One-Hit Wonder!

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

Tweet this!!  Twitter is a medium best suited for personal use. Despite this, businesses have jumped on the social media marketing tool and are trying to find ways to make use of it for B2B sales and sales lead generation purposes.  Why are they doing this? Because Twitter is popular, and it’s use is misunderstood by [...]

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.