Lead Generation Strategies: No Longer A One-Hit Wonder! » Lead Generation Strategies: No Longer A One-Hit Wonder!

Outbound Links & SEO

Mercury Leads is no stranger to the importance of inbound links to your website’s search engine relevancy. Inbound authoritative links are a weighted part of the search properties algorithm. These inbound links are important to you gaining traction pertaining to your SEO plans. But what about outbound links? Recently an article came out on wolf-howl.com [...]

Outbound Links & SEO is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends Released!

The Content Marketing Institute (CMI) and MarketingProfs recently published the study, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends. The study focuses on website content management marketing. Mercury views actionable content as tantamount to optimizing sales lead conversions. Consider some of the major findings in the study: Nine out of ten B2B marketers are using some [...]

B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends Released! is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Book Review – The Power To Get In, by Michael Boylan

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

Book Review – The Power To Get In, by Michael Boylan is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Is it Important to Follow Up on Leads Promptly? You betcha!

Here are some interesting factoids I thought I would pass along to you about sales lead generation from a study commissioned in conjunction with MIT. The study was designed to identify what day of week, time of day, and time from creation, to call back a web generated B2B sales lead for optimal contact and [...]

Is it Important to Follow Up on Leads Promptly? You betcha! is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

What Are These Stats Doing to Your Data?

Can you imagine targeting your prospects with these type of market conditions? 600,000 companies started a business in 2011, 600,000 businesses failed in the same year. There’ve been 33% turnover in jobs and 40 million jobs listed. 6,000 people change jobs every hour 71% of business cards collected have one change or more within 12 months. [...]

What Are These Stats Doing to Your Data? is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Mercury Leads Principal Interviewed by B2B Magazine

This article on SEO best-practices for B2B marketers is appearing in B2B Magazine and authored by Jon VanZile a freelance journalist for B2B Magazine interviewing Paul Plvan President of Mercury Leads, Inc. an fully integrated B2B agency. We thought you’d like a preview: Q – B2B Magazine: With regards to SEO, briefly why would a [...]

Mercury Leads Principal Interviewed by B2B Magazine is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Business Development Professional Needed For Integrated Marketing Agency

Business to Business (B2B) Lead Generation Company seeks an experienced Business Development Professional to reach C-Level Executives to qualify leads, set appointments and close sales for our clients. For the right individual this can transition into a larger role within our company including management. Our clients include health care, technology, software, telecommunications, wholesale distribution, business [...]

Business Development Professional Needed For Integrated Marketing Agency is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Internet Marketing Agency – Sales Executive

Full Service B2B Agency Seeks Sales Entrepreneur Are you interested in a career with a company that is on the cutting edge of the Search Engine Optimization, Internet Marketing and Business Development? Do you want to have control of your own relationships, business and future? Are you the type of person that has confidence in [...]

Internet Marketing Agency – Sales Executive is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Lead Nurturing Your Prospects for Higher Yield

Happy New Year, this is the year that we turn lead generation into lead nurturing. Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast. Evermore it will be mission critical to create value with your prospects to get the order. Consider these important statistics. In fact statistics have shown [...]

Lead Nurturing Your Prospects for Higher Yield is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!

Is B2B Ready for Mobile Marketing?

In most cases the answer is yes. Look at these statistics and I think you’ll agree that not only has mobile marketing for B2B lead generation and sales has arrived. In fact, other than telemarketing, it will become the dominant form of 1:1 communications in the next decade: 44% of all mobile users checked their mobile [...]

Is B2B Ready for Mobile Marketing? is a post from: Lead Generation Strategies: No Longer A One-Hit Wonder!