http://www.mercuryleads.com/lead-generation-blog The Art of Increasing Sales Tue, 29 Dec 2009 20:44:13 +0000 http://backend.userland.com/rss092 en The world of marketing consists of a lot data. Various lead generation analysts and researchers are always coming up with new trends and market forecasts of what will happen. The simple fact is that nobody knows what the marketplace will be like in 2 months let alone 2 years. ... http://www.mercuryleads.com/lead-generation-blog/index.php/search-engine-optimization-marketing-tips/ CHANGE THE WAY YOUR PROSPECTS VIEW YOUR COMPANY When you stand back and look at what really makes a consumer buy something it boils down to trust. Sure the features, the packaging, the warranty, the status symbol, the logo, the brand history and a whole host of other factors come ... http://www.mercuryleads.com/lead-generation-blog/index.php/direct-marketing-strategies-to-establish-trust/ IMPROVE YOUR MARKETING CAMPAIGNS IMMEDIATELY THROUGH SIMPLE TESTING There are two main components to any undertaking, marketing related or not, that determine if the endeavor will be successful: Research and Testing.  All too often we see b2b lead generation campaigns falter because someone jumped the gun or failed to refine their ... http://www.mercuryleads.com/lead-generation-blog/index.php/marketing-testing-importance/ WHY USING UP-TO-DATE KEYWORD MARKETING STRATEGIES IS SO CRUCIAL “Men of few words are the best men.” Those words are as true today as they were when Shakespeare wrote them. This less is more approach also applies to search engine strategies. The old methodology of keyword seo stuffing simply doesn’t work ... http://www.mercuryleads.com/lead-generation-blog/index.php/keyword-marketing-strategies/ SELLING LIKE A CHAMP IN TODAY'S ECONOMY World renowned telemarketing guru Jeff Gitomer once said, “You don’t get great selling in a day. You get great selling day by day.” This statement really personifies what it takes to be a great telemarketer. Sales is not a once and done process. In ... http://www.mercuryleads.com/lead-generation-blog/index.php/b2b-sales-call-strategies/ WHAT DOES FUTURE HOLD FOR SEARCH ENGINE OPTIMIZATION? One of Bob Dylan’s most famously quoted lyrics is, “For the times they are a-changin’” Never has that been more prevalent than in the world of internet marketing. Just a few years ago getting number one rankings on Google was relatively easy. We ... http://www.mercuryleads.com/lead-generation-blog/index.php/search-engine-optimization-future/ So, you’ve set up your Adwords account, researched your keywords, built your ad groups and your ads are running.  You’re getting a lot of impressions and clicks, but you aren’t getting any conversions.  Are visitors finding your site using search terms that aren’t relevant?  How do you know, and what ... http://www.mercuryleads.com/lead-generation-blog/index.php/negative-keywords-adwords-campaign/ When it comes to a successful Google Adwords PPC campaign, the keywords are the foundation on which everything else is built.  Using many of the keyword research tools available from Google and others, it's fairly simple to come up with a list of keywords that relate to the products or ... http://www.mercuryleads.com/lead-generation-blog/index.php/adwords-keyword-match-types/ HOW TO CREATE A STRONG OFFER THAT WILL CONVERT MORE SALES Ask any lead generation marketer what the most important aspect of a campaign is and you will get 50 different answers. Many marketers love to tout about how fancy their new CRM System is or how effective their pay-per-click ads are ... http://www.mercuryleads.com/lead-generation-blog/index.php/strong-offer-importance/ HAVE YOUR PROSPECTS PUT OUT THE WELCOME MAT AT THE C-SUITE! In today's tough business environment it is increasingly important to do 2 things very well as you execute your demand generation process: Have a well executed multi-channel communications strategy Create a closed loop lead generation process that includes a planned lead nurturing ... http://www.mercuryleads.com/lead-generation-blog/index.php/c-suite-demand-generation/