July 24th, 2009 by Paul_Plvan
In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.
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Tags: B2b Sales, Sales Lead Generation, Telemarketing, Telemarketing Call, Teleprospecting, Teleprospecting Lead Generation
Posted in Direct Marketing, Sales Lead Generation, Telemarketing | 3 Comments »
June 29th, 2009 by Paul_Plvan
Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.
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Tags: Lead Nurturing, Sales Lead Generation
Posted in Direct Marketing, Lead Nurturing, Sales Lead Generation, Telemarketing | No Comments »
June 18th, 2009 by Paul_Plvan
In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…
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Tags: Communications Strategy, Demand Generation, Lead Nurturing, Multi-Channel, Sales Lead Generation
Posted in Direct Marketing, Lead Nurturing, Sales Lead Generation, Telemarketing | 6 Comments »
