Start With A Job, End With A Career

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

Here are some interesting factoids I thought I would pass along to you about sales lead generation from a study commissioned in conjunction with MIT.  The study was designed to identify what day of week, time of day, and time from creation, to call back a web generated B2B sales lead for optimal contact and [...]

Can you imagine targeting your prospects with these type of market conditions? 600,000 companies started a business in 2011, 600,000 businesses failed in the same year. There’ve been 33% turnover in jobs and 40 million jobs listed. 6,000 people change jobs every hour 71% of business cards collected have one change or more within 12 months. [...]

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.

Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.

In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…