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Mercury Leads is no stranger to the importance of inbound links to your website’s search engine relevancy. Inbound authoritative links are a weighted part of the search properties algorithm. These inbound links are important to you gaining traction pertaining to your SEO plans.  But what about outbound links? Recently an article came out on wolf-howl.com [...]

The Content Marketing Institute (CMI) and MarketingProfs recently published the study, B2B Content Marketing:  2012 Benchmarks, Budgets, and Trends. The study focuses on website content management marketing. Mercury views actionable content as tantamount to optimizing sales lead conversions.  Consider some of the major findings in the study: Nine out of ten B2B marketers are using some [...]

This article on SEO best-practices for B2B marketers is appearing in B2B Magazine and authored by Jon VanZile a freelance journalist for B2B Magazine interviewing Paul Plvan President of Mercury Leads, Inc. an fully integrated B2B agency.  We thought you’d like a preview: Q – B2B Magazine: With regards to SEO, briefly why would a [...]

In sales lead generation, specifically internet marketing, it is crucial that you run marketing tests to achieve optimal results. In this post we will discuss the six major parts to a successful marketing test.

Internet marketing is constantly evolving. One internet marketing strategy might work today and tomorrow it could be obsolete. We have put together 15 keyword optimization strategies that will get you results.

Search engine optimization is constantly evolving as search engines get more sophisticated to meet the growing demands of the general public. Internet marketing companies are broadening the tools they use involved with SEO and SEM.

So, you’ve set up your Adwords account, researched your keywords, built your ad groups and your ads are running.  You’re getting a lot of impressions and clicks, but you aren’t getting any conversions.  Are visitors finding your site using search terms that aren’t relevant?  How do you know, and what can you do about it? [...]

When it comes to a successful Google Adwords PPC campaign, the keywords are the foundation on which everything else is built.  Using many of the keyword research tools available from Google and others, it’s fairly simple to come up with a list of keywords that relate to the products or services you provide.  One of [...]