Start With A Job, End With A Career

The Content Marketing Institute (CMI) and MarketingProfs recently published the study, B2B Content Marketing:  2012 Benchmarks, Budgets, and Trends. The study focuses on website content management marketing. Mercury views actionable content as tantamount to optimizing sales lead conversions.  Consider some of the major findings in the study: Nine out of ten B2B marketers are using some [...]

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

Here are some interesting factoids I thought I would pass along to you about sales lead generation from a study commissioned in conjunction with MIT.  The study was designed to identify what day of week, time of day, and time from creation, to call back a web generated B2B sales lead for optimal contact and [...]

Business to Business (B2B) Lead Generation Company seeks an experienced Business Development Professional to reach C-Level Executives to qualify leads, set appointments and close sales for our clients. For the right individual this can transition into a larger role within our company including management. Our clients include health care, technology, software, telecommunications, wholesale distribution, business [...]

In most cases the answer is yes.  Look at these statistics and I think you’ll agree that not only has mobile marketing  for B2B lead generation and sales has arrived.  In fact, other than telemarketing, it will become the dominant form of 1:1 communications in the next decade: 44% of all mobile users checked their mobile [...]

Tweet this!!  Twitter is a medium best suited for personal use. Despite this, businesses have jumped on the social media marketing tool and are trying to find ways to make use of it for B2B sales and sales lead generation purposes.  Why are they doing this? Because Twitter is popular, and it’s use is misunderstood by [...]

In this article you will learn about five tips to creating an overall successful search engine optimization and lead generation campaign for your company.

By simply changing the way you communicate with your prospects you can establish trust that will turn into long lasting business relationships. Various direct marketing and sales lead generation tactics will reshape the way your prospects view your company.

In sales lead generation, specifically internet marketing, it is crucial that you run marketing tests to achieve optimal results. In this post we will discuss the six major parts to a successful marketing test.

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.