Lead Generation Strategies: No Longer A One-Hit Wonder!

So, you’ve set up your Adwords account, researched your keywords, built your ad groups and your ads are running.  You’re getting a lot of impressions and clicks, but you aren’t getting any conversions.  Are visitors finding your site using search terms that aren’t relevant?  How do you know, and what can you do about it?
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When it comes to a successful Google Adwords PPC campaign, the keywords are the foundation on which everything else is built.  Using many of the keyword research tools available from Google and others, it’s fairly simple to come up with a list of keywords that relate to the products or services you provide.  One of [...]