Start With A Job, End With A Career

The Content Marketing Institute (CMI) and MarketingProfs recently published the study, B2B Content Marketing:  2012 Benchmarks, Budgets, and Trends. The study focuses on website content management marketing. Mercury views actionable content as tantamount to optimizing sales lead conversions.  Consider some of the major findings in the study: Nine out of ten B2B marketers are using some [...]

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

By simply changing the way you communicate with your prospects you can establish trust that will turn into long lasting business relationships. Various direct marketing and sales lead generation tactics will reshape the way your prospects view your company.

Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.

In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…