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Direct Marketing Category Posts

What Are These Stats Doing to Your Data?

August 26th, 2011 by Paul_Plvan

Can you imagine targeting your prospects with these type of market conditions? 600,000 companies started a business in 2011, 600,000 businesses failed in the same year. There’ve been 33% turnover in jobs and 40 million jobs listed. 6,000 people change jobs every hour 71% of business cards collected have one change or more within 12 months. [...]

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Five Tips To Establish Successful Search Engine Optimization Marketing Campaigns For Your Business In 2010

December 29th, 2009 by John_Clifford

In this article you will learn about five tips to creating an overall successful search engine optimization and lead generation campaign for your company.

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Simple Direct Marketing Strategies to Establish Trust with Your Prospects

October 30th, 2009 by Paul_Plvan

By simply changing the way you communicate with your prospects you can establish trust that will turn into long lasting business relationships. Various direct marketing and sales lead generation tactics will reshape the way your prospects view your company.

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The Art of the B2B Sales Call

July 24th, 2009 by Paul_Plvan

In today’s economy the rules have changed for telemarketers. C-Level executives are looking for solutions for their specific problems. It is up to b2b telemarketers to uncover those problems and present tangible solutions that are both cost effective and efficient.

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Writing a Strong Business Offer is Crucial in Sales Lead Generation

June 29th, 2009 by Paul_Plvan

Creating a strong offer for your prospects is more about solving your prospects problem than it is about evoking an emotional response. Lead generation marketers should understand that at the end of the day it is about about increasing sales for your client.

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C-Suite Demand Generation

June 18th, 2009 by Paul_Plvan

In today’s tough economic environment, lead generation campaigns need to be multi-channel and nurture the 90% of your prospect database that isn’t buying today, but will be tomorrow…

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