Sales Lead Generation, Online Marketing, Direct Marketing

Mercury Leads is no stranger to the importance of inbound links to your website’s search engine relevancy. Inbound authoritative links are a weighted part of the search properties algorithm. These inbound links are important to you gaining traction pertaining to your SEO plans.  But what about outbound links?

Recently an article came out on wolf-howl.com regarding the use of outbound links on your website. The articles author, Greg Niland, makes several assertions as to why outbound linking might benefit your website:

1. It encourages others to link back to you
   1. The author talks about linking reciprocity and how it benefits your website as a whole.
2. It improves user experience
   1.  Explains that once the user uses your site to find other valuable web content it makes them more likely to return
3. Why else do search engine patents talk about it?
   1. Search engine patents outline rewarding sites for creating and maintaining outbound links.  Why wouldn’t it be a part of the search engine ranking algorithm then?
4. Little risk, big reward
   1. At this point, why not? Niland describes that adding one link away from your webpage that is already flourishing with links back to your own website only represents a small percentage of the total ‘link juice’.

We’re not afraid to say that we learn something new every day about this Search Engine Optimization, and we hope you find this information valuable. This was definitely an article that challenges conventional wisdom about outbound links. Here is a link to the original article:

http://www.wolf-howl.com/seo/outbound-linking-rankings/

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