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Outbound Links & SEO

January 19th, 2012 by Paul_Plvan

Mercury Leads is no stranger to the importance of inbound links to your website’s search engine relevancy. Inbound authoritative links are a weighted part of the search properties algorithm. These inbound links are important to you gaining traction pertaining to your SEO plans.  But what about outbound links?

Recently an article came out on wolf-howl.com regarding the use of outbound links on your website. The articles author, Greg Niland, makes several assertions as to why outbound linking might benefit your website:

  1. It encourages others to link back to you
    1. The author talks about linking reciprocity and how it benefits your website as a whole.
  2. It improves user experience
    1.  Explains that once the user uses your site to find other valuable web content it makes them more likely to return
  3. Why else do search engine patents talk about it?
    1. Search engine patents outline rewarding sites for creating and maintaining outbound links.  Why wouldn’t it be a part of the search engine ranking algorithm then?
  4. Little risk, big reward
    1. At this point, why not? Niland describes that adding one link away from your webpage that is already flourishing with links back to your own website only represents a small percentage of the total ‘link juice’.

We’re not afraid to say that we learn something new every day about this Search Engine Optimization, and we hope you find this information valuable. This was definitely an article that challenges conventional wisdom about outbound links. Here is a link to the original article:

http://www.wolf-howl.com/seo/outbound-linking-rankings/

 

B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends Released!

January 19th, 2012 by admin

The Content Marketing Institute (CMI) and MarketingProfs recently published the study, B2B Content Marketing:  2012 Benchmarks, Budgets, and Trends. The study focuses on website content management marketing. Mercury views actionable content as tantamount to optimizing sales lead conversions.  Consider some of the major findings in the study: Nine out of ten B2B marketers are using some [...]

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Book Review – The Power To Get In, by Michael Boylan

December 2nd, 2011 by Paul_Plvan

Ever wondered what it takes to get your foot in the door? Whether your goal is developing a qualified sales lead, selling your product, or presenting your ideas, The Power to Get in by Michael Boylan begins by describing what his ‘circle of leverage’ system can help your sales team accomplish. The authors system is [...]

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Is it Important to Follow Up on Leads Promptly? You betcha!

September 14th, 2011 by Paul_Plvan

Here are some interesting factoids I thought I would pass along to you about sales lead generation from a study commissioned in conjunction with MIT.  The study was designed to identify what day of week, time of day, and time from creation, to call back a web generated B2B sales lead for optimal contact and [...]

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What Are These Stats Doing to Your Data?

August 26th, 2011 by Paul_Plvan

Can you imagine targeting your prospects with these type of market conditions? 600,000 companies started a business in 2011, 600,000 businesses failed in the same year. There’ve been 33% turnover in jobs and 40 million jobs listed. 6,000 people change jobs every hour 71% of business cards collected have one change or more within 12 months. [...]

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Mercury Leads Principal Interviewed by B2B Magazine

March 10th, 2011 by Paul_Plvan

This article on SEO best-practices for B2B marketers is appearing in B2B Magazine and authored by Jon VanZile a freelance journalist for B2B Magazine interviewing Paul Plvan President of Mercury Leads, Inc. an fully integrated B2B agency.  We thought you’d like a preview: Q – B2B Magazine: With regards to SEO, briefly why would a [...]

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Business Development Professional Needed For Integrated Marketing Agency

February 23rd, 2011 by admin

Business to Business (B2B) Lead Generation Company seeks an experienced Business Development Professional to reach C-Level Executives to qualify leads, set appointments and close sales for our clients. For the right individual this can transition into a larger role within our company including management. Our clients include health care, technology, software, telecommunications, wholesale distribution, business [...]

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Internet Marketing Agency – Sales Executive

February 18th, 2011 by Paul_Plvan

Full Service B2B Agency Seeks Sales Entrepreneur Are you interested in a career with a company that is on the cutting edge of the Search Engine Optimization, Internet Marketing and Business Development?  Do you want to have control of your own relationships, business and future?  Are you the type of person that has confidence in [...]

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Lead Nurturing Your Prospects for Higher Yield

January 4th, 2011 by Paul_Plvan

Happy New Year, this is the year that we turn lead generation into lead nurturing.  Yes, budgets are still tight; of course C-Level Executives are hiring slow and firing fast.  Evermore it will be mission critical to create value with your prospects to get the order.  Consider these important statistics. In fact statistics have shown [...]

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Is B2B Ready for Mobile Marketing?

December 6th, 2010 by Paul_Plvan

In most cases the answer is yes.  Look at these statistics and I think you’ll agree that not only has mobile marketing  for B2B lead generation and sales has arrived.  In fact, other than telemarketing, it will become the dominant form of 1:1 communications in the next decade: 44% of all mobile users checked their mobile [...]

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