Results vary by industry, sales cycle, average unit of sale however we’re proud to present some very successful outcomes with our clients.
- We deliver ongoing sales introductions and warm leads to HP, Dell and Microsoft inside sales teams up to 500 per month.
- Healthcare – Calling on companies with greater than 1,000 employees Mercury identified a database of 1400 prospects and generated over 200 new pipeline opportunities or a 14.25% conversion rate.
- Telecommunications – Calling on Sr. Oil & Gas executives Mercury generated a 4.8% appointment rate and 18.5% BANT qualified lead rate.
- Technology – In a recent campaign Mercury Leads generated 21 leads for an SAP services provider, (3%) in 2.5 months. 10 of those being A leads where an appointment took place. Additionally, three immediate opportunities resulted in $607K for our customer. There were 2 additional proposal opportunities closed within the next 6 months. On top of that, Mercury’s e-mail marketing campaigns had a 22% conversion rate!
Fully Integrated Demand Generation
Could your Healthcare Services Company use 5 New Business Opportunities per week? Mercury Leads generates pipeline opportunities and sales appointments for a large Pharmaceutical Benefits Management provider.
The target is corporations with over 1000 employees, Benefits Management consultants, and third-party administrators for healthcare. Mercury Leads utilizes a combination of precision targeting, marketing automation and personal outreach to identify plan renewal dates, profile decision makers and influencers, and to schedule appointments with prospective customers nationally.
This performance driven model has been highly successful generating face-to-face meetings, web conferences, and demonstrations for our customer to the tune of five new business opportunities per week. Here’s a snapshot of a report between our customers executive management team:
Subject: Mercury Leads Assessment
“Hi guys – here is my assessment of the 1st Quarter with Mercury Leads. I think they have done an outstanding job. I’ve asked for specific call volume and actual number of leads; however in the meantime here’s what I know:
a. Self Insured Employers greater than 1000: New York, Nevada, Arizona, Montana, North Dakota, Texas and California – Total of 1400 line items/leads
b. ACAP Pharmacy Directors( 40 leads)
c. Managed Care Plans between 10,000 and 100,000(30 leads)
d. Future: ACMP and NAMCP pre conference phone calls – should be well over 200 leads total. NAMCP has a great attendee list with several Medicaid Health Plans
2. Phone appointments: 35
3. Secondary face-face appointments: 5
a. Will result in a greater than 70% chance of RFP inclusion. Both with new brokers that have not used us before and both Medicaid and Commercial Managed Care
4. Profiled leads (those that have requested a call back January 2016): 45
a. These leads had 2015 wrapped up already and are open to 2016 bids both on the broker/consultant side and Medicaid and Commercial Managed Care”.
18.5% CONVERSION RATE & $230,000 IN FORECASTED REVENUE, NOT BAD.
In a recent telemarketing campaign for Canada’s largest telco expanding their market in Alberta’s booming oil and gas industry, Mercury Leads generated a 4.8% appointment rate in 60 days along with 18.5% B2B sales leads for future cultivation. The targeted 350 prospects are hard to reach oil & gas executives. The sales lead generation campaign resulted in 7 (41%) immediate sales opportunities with $230,000 of forecasted revenue. Mercury Leads also developed targeted web content in the form of landing pages and email marketing communications. Lead nurturing campaigns were developed specifically for M2M solutions, for field service workers. Mercury will be providing similar services for other product lines within the company throughout the year.
$810,000 IN PENDING SALES, EVEN BETTER!
Mercury Leads’ sales outsourcing and lead generation projects have proven to be a huge success. In a direct selling example, Mercury is selling school curriculum via an integrated outbound call program supported by targeted website content and email nurturing. The prospects are hard to reach Superintendents, Principals and Director’s of Curriculum. After less than 4 months of calling Mercury Leads has created pending sales of $810,000 for this software-driven curriculum and closed $240,000 in the initial stages of the campaign.
312% LIFT IN CONVERSIONS, OUTSTANDING.
Sales Outsourcing, lead generation, and teleprospecting are a huge part of Mercury Leads‘ marketing strategy. In a current campaign for a support services provider and Oracle competitor selling a $50,000 service Mercury’s lead generation strategies have increased “A” level opportunities by 312% and “B” level opportunities by 68% resulting in over $300,000 in sales and $1 Million in pipeline opportunities in just over 5 months.
Also in a recent campaign Mercury Leads Generated 21 leads for Spinnaker, (3%) in 2.5 months. 10 of those being A leads where an appointment took place. Additionally, three immediate opportunities resulted in $607K in Spinnaker’s sales pipeline. There were 2 additional proposal opportunities closed within the next 6 months. On top of that, Mercury’s e-mail marketing campaigns had a 22% conversion rate!
LANDING A $1M CONTRACT, ISN’T IT TIME YOU CALLED?
Andrews International is one of the largest enterprise security services providers in the world. Mercury’s sales outsourcing and lead generation experience is directly responsible for setting appointments for their Global Accounts division. The target deal value is $3m-$100m. In our latest campaign and a little over 2 months old Mercury has set an appointment to call rate of 33%, 12 appointments and one RFP with Fortune 500 targets, such as 3m Company, Bausch & Lomb, Morgan Stanley and other multinational providers. We’re already providing lead generation services to other divisions of the company based upon early success of the campaign.
In a recent teleprospecting campaign for a Health Care technology company with a $500,000 product and lifetime revenue of $1.5m, Mercury has developed 22 appointments on 750 outbound attempts. Another proposal has been delivered and a second prospect has entered into an NDA for more information and subsequent cultivation. This campaign represented the highest ROI in company history.